MATTHEW MOSHER

THE GALLERY IS NO PLACE FOR ARTISTS installation boards up the floor to ceiling window facade of the ASU Step Gallery leaving only a small peephole in the door that entices viewers to look closely at what lies within. The goal of this piece is to illustrate recent evolutions in art making and art marketing. As artists push deeper into the digital age, using techniques like projection, performance, audio, and the internet, their work seems to grow harder to sell by traditional galleries. While the role of museums is to collect, preserve, and share the art and culture of the world, galleries have always been meant as a vehicle to disseminate art to the private sector. While artists continue to adapt to a changing world, galleries have struggled with developing strategies for selling work that is less and less tangible.